Complex Services
Industrial Business Systems Academy
There is a better way to sell, procure, and deliver B2B projects
IBS Academy helps organizations build the capabilities and collaborative practices needed to succeed in the Development Phase — where relationships are built, decisions are made, and outcomes are decided.
Win Projects. From The Start. Together.
Projects are won or lost in the Development Phase
The Development Phase is the “business phase” where B2B projects are actually won or lost. It is also where fragmentation, uncertainty and misalignment create the greatest business risk.
Project Business Management (PBM) gives clients and suppliers a shared framework — common principles, governance practices, and a joint way of working — to develop projects together before execution begins, instead of negotiating from opposite sides of the table.
PBM redefines how clients and suppliers procure and sell projects, systems, technical solutions, complex products and services, in the 21st century.
The Phase Where Business Is Won or Lost — and No One Manages It
Most organizations have no discipline dedicated to it
For both clients and suppliers, the Development Phase is the most complex, uncertain and business-critical stage of the project lifecycle.
Yet this phase is riddled with inefficiencies, fragmentation and miscommunication — within organizations and between them. Organizations typically experience:
- Silos and gaps between functions
- Miscommunication and ambiguity
- Trial-and-error, “hope for the best” management
- Over-the-wall handovers
- Opportunistic behavior and arm's-length relationships
- An “us vs. them” mindset
So: how do you manage the Development Phase?
When Collaboration Fails, Everyone Loses
Fragmentation doesn't just cost money — it costs trust
As a consequence:
- Clients and project owners struggle to procure high-value solutions.
- Suppliers, vendors and contractors struggle to sell their products, services, systems and solutions.
- Projects themselves struggle to deliver value and benefits.
The fundamental reality of B2B projects is that clients and suppliers are interdependent. They succeed — or fail — together. The challenge is not whether to collaborate, but how to collaborate effectively. Project Business Management (PBM) was created to answer that question.
PBM: The Discipline Built for This Phase
From fragmentation to collaboration
Project Business Management (PBM) is an emerging management discipline dedicated to the Development Phase of B2B projects. It provides organizations with a structured operating framework built on:
- Common principles for developing projects together
- Governance practices that clarify decisions and roles
- Collaborative methods for joint planning and design
- A shared project language across business, technical, commercial, and operational teams
Instead of fragmentation, transactions, and silos — thinking “products,” “boxes,” “price,” “cost” — PBM shifts the mindset toward collaboration around the project: co-developing solutions, co-creating value.
Win-Win-Win
Better collaboration. Better decisions. Better projects.
PBM helps clients and suppliers:
- Develop, plan, design, and engineer projects with clarity
- Foster collaboration, both internally and externally
- Drive better, faster decisions
- Create higher-value projects
- Reduce waste, rework, and friction
Succeed. Together.
Who Is PBM For?
Everyone who shapes a project before the contract is signed
IBS Academy is for organizations and professionals involved in Project Business:
→ For clients, owners, developers — how to procure better
→ For suppliers, contractors, vendors — how to sell more, and better
→ For public authorities, financiers — how to govern smarter
→ For all parties — how to win their projects, together
Building the Project Business Profession
IBS Academy is the international competence center dedicated to advancing Project Business Management
Why PBM now?
Projects have become more complex. AI is accelerating innovation while raising expectations for speed, quality and collaboration. Supply chains have become more fragmented, and organizations increasingly specialized. Yet the way projects are developed has barely changed. PBM was created to meet this new reality.
How organizations work with us:
- Executive Education
- Corporate Training
- Organizational Assessments
- Consulting & Implementation
- Certification
- Keynotes