Complex Services
Industrial Business Systems Academy
There is a better way to sell, procure, and deliver B2B projects
IBS Academy helps organizations build the capabilities and collaborative practices needed to succeed in the Development Phase — where relationships are built, decisions are made, and outcomes are decided.
Win Projects. From The Start. Together.
B2B Projects are won or lost in the Development Phase
The Development Phase is the "strategic phase" where B2B projects are actually won or lost, for both client and supplier.
The Development Phase is where fragmentation, uncertainty, misalignment and risks are at their highest in the project lifecycle.
Project Business Management (PBM) is a unified, standardized management discipline dedicated to this phase — governing how projects are shaped and agreed, the way Project Management governs how they're implemented, and Asset Management governs how they're operated.
In practice, PBM means putting in place common principles, shared governance, and joint planning methods — so clients and suppliers develop the project together, instead of negotiating it from opposite sides of the table.
PBM redefines how clients and suppliers procure and sell projects, systems, technical solutions, complex products and services, in the 21st century.
The Phase Where Business Is Won or Lost — and No One Manages It
Most organizations have no discipline dedicated to it
For both clients and suppliers, the Development Phase is the most complex, uncertain and business-critical. Yet this phase is riddled with inefficiencies, fragmentation and miscommunication — within organizations and between them.
Organizations typically experience “too much of”:
- Silos and gaps between functions
- Trial-and-error, “hope for the best” management
- Over-the-wall handovers, Blame games
- Opportunistic behavior and arm's-length relationships
- An “us vs. them” mindset
- Improvisation
- Surprises
- Stress and frustration
Everyone Loses When The Development Phase Is Unmanaged
Inefficiencies and fragmentation are very expensive in B2B project
Leaving the Development Phase unmanaged comes at a heavy cost:
- Clients and project owners struggle to procure high-value solutions.
- Suppliers, vendors and contractors struggle to sell their products, services, systems and solutions.
- Projects themselves struggle to deliver value and benefits.
So: How to manage the Development Phase?
PBM: The Discipline Built for This Phase
From fragmentation to collaboration
The fundamental reality of B2B projects is that clients and suppliers are interdependent. They succeed — or fail — together. The challenge is not whether to collaborate, but how to collaborate effectively. Project Business Management (PBM) was created to answer that question.
Project Business Management (PBM) is the management discipline dedicated to the Development Phase of B2B projects. It provides organizations with a structured Body of Knowledge:
- Common principles for developing projects together
- Governance practices that clarify decisions and roles
- Collaborative methods for joint planning and design
- A shared project language across business, technical, commercial, and operational teams
Instead of fragmentation, transactions, and silos — thinking “products,” “boxes,” “price,” “cost” — PBM shifts the mindset toward collaboration around the project: co-developing solutions, co-creating value.
Win-Win-Win
Better collaboration. Better decisions. Better projects.
PBM helps clients and suppliers:
- Develop, plan, design, and engineer projects with clarity
- Foster collaboration, both internally and externally
- Drive better, faster decisions
- Create higher-value projects
- Reduce waste, rework, and friction
Succeed. Together.
Who Is PBM For?
Everyone who shapes a project before the contract is signed
IBS Academy is for organizations and professionals involved in Project Business:
→ For clients, owners, developers — how to procure better
→ For suppliers, contractors, vendors — how to sell more, and better
→ For public authorities, financiers — how to govern smarter
→ For all parties — how to win their projects, together
Building the Project Business Profession
IBS Academy is the international competence center dedicated to advancing Project Business Management
Why PBM now?
Projects have become more complex. AI is accelerating innovation while raising expectations for speed, quality and collaboration. Supply chains have become more fragmented, and organizations increasingly specialized. Yet the way projects are developed has barely changed. PBM was created to meet this new reality.
How organizations work with us:
- Executive Education
- Corporate Training
- Organizational Assessments
- Consulting & Implementation
- Certification
- Keynotes