In high-tech sales, the technical-commercial offer is a core document of the sales process. However, its importance is often underestimated: A poorly crafted offer can guarantee a lost project (Disaster!), while a well-prepared, professional offer is a significant step toward securing the contract (Master!).

In this IBS Academy workshop, you will learn how to develop professional offers with a focus on:

• The essential components of a winning value-proposal
• Positioning your offer effectively against the competition
• Key actions to take before and after the offer submission
• Orchestrating efficient teamwork throughout the process

IBS Academy is the competence center for Project Business. We are dedicated to improve the way we sell and procure in High-Tech Projects.