Why B2B Projects & Solutions are highly collaborative endeavors?

In order to understand why a collaborative approach is essential in the field of B2B Projects & Solutions, we need to understand what makes this field specific.

B2B Projects & Solutions are found in such sectors:

  • Industry
  • Infrastructures
  • Transportation
  • Energy & Utilities
  • IT, Software, Telecom
  • Security & Defense
  • Construction & Engineering

For example, B2B Projects & Solutions can be a website for a small size company, a digitalization project, a public administration building, or a megaproject in the energy sector.

These B2B Projects & Solutions, apparently widely diverse, have a common pattern: they share four characteristics.

4 characteristics B2B P&S
The 4 characteristics common to all B2B Projects & Solutions

B2B Projects & Solutions are always:

  1. New & Unique
  2. Cross-organizational
  3. High-stakes
  4. Critical during the Development Phase

These four common characteristics are interrelated and make B2B Projects & Solutions inherently complex.

This complexity can only be overcome by a high level of collaboration between all parties. A collaborative strategy maximizes their chance of mutual success.

Conversely, the lack of collaboration in B2B Projects & Solutions is the root cause of problems and failures in most cases, sooner or later.

In other words, collaboration is the main factor that makes us succeed or fail in B2B Projects & Solutions, at one stage or the other.

So, if collaboration, among people and organizations, is the right strategy to address B2B Projects & Solutions, how to organize it methodically?

This is the purpose of Managed Collaboration.